Lead Promotional Designer
01
Promotional Campaigns
As Lead for Promotional Campaigns,
I directed and executed all facets of our promotional efforts, including design, onsite materials, and social advertisements. I managed the entire workflow from creation through Figma and export to uploading assets to Klaviyo and archiving them in Dropbox. I also coordinated with the marketing team for approvals and to ensure smooth execution. My focus was on delivering impactful campaigns that effectively engaged our audience.
03
Brand Identity
In my role focused on brand identity,
I led several key projects to refine and enhance our brand's presence. This included revising and updating brand welcome guides, designing landing pages for our partners, and creating business cards. I also created announcements, invitations, infographics, and brochures for Legacybox Academy, ensuring all materials consistently reflected our brand's identity. My work aimed to strengthen our brand's coherence and professional image across various touchpoints.
02
Environmental Design
In my role focusing on environmental design, I worked on various projects to ensure consistent branding across our headquarters and production floor. This included designing print materials for assets displayed throughout the office and production areas. Additionally, I created a "Swag Shop" that offered branded merchandise for Legacybox employees. My efforts aimed to enhance the company's visual identity and foster a cohesive and engaging work environment.
04
Software
During my time at Legacybox, I gained proficiency in several key software programs. Initially, we used Sketch as our primary tool for designing promotional campaigns, but we later transitioned to Figma, where I executed numerous projects. I utilized Photoshop for creating new campaign images, mockups with 3D renders, and light photo-editing. I also designed editorial projects in InDesign, including updates to brand welcome guides, values posters, and presentations. Additionally, I used After Effects for motion graphics and learned Dimensions to create new 3D renders for promotional campaigns and onsite materials.
3D Rendering
Promotional Campaigns
Brand Identity
Environmental Design
Southtree
At Southtree, I played a pivotal role in producing and designing all of our promotional campaigns, including crafting some from the ground up. My responsibilities encompassed creating and editing Photoshop mockups for website assets and partner materials. I also managed updates to our welcome guides and contributed to developing engaging social content and onsite materials. My work ensured that SouthTree’s marketing and visual assets were consistently high-quality and aligned with our brand objectives.
Kodak Digitizing
At Kodak Digitizing, I was instrumental in developing and executing promotional campaigns, including conceptualizing and creating several from scratch. My role involved designing and editing Photoshop mockups for website assets and partner materials. Additionally, I updated and refined our welcome guides, while also producing social content and onsite materials. My efforts ensured that Kodak Digitizing's marketing and visual presentations were both compelling and consistent with our brand standards.
